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Animals don’t have borders so neither should you!

With the new EU roaming legislation recently coming into effect, and the big telcos gearing up to take top spot on the holiday roaming podium, ThreeUK faced a challenge to their Feel at Home proposition. To cut through, we needed to position ThreeUK as the leader of global roaming.

Borders. Brexit. Walls. Social feeds on every platform are inundated with the global geo-political obsession with human migration. The freedom to roam is a hot topic right now. We enlisted the help of Joe Wilkinson as an unconventional news anchor, delivering a monologue which playfully contrasts the freedom of wild animals – unaffected by roaming, border control – and migration politics.

After all, humans should have the freedom to roam wild too.