A Bude-iful Christmas
A perspex tunnel running alongside the Sainsbury’s Bude store gained unexpected fame earlier this year, when tongue-in-cheek visitors voted it the town’s #1 attraction on TripAdvisor. Thanks to a flurry of media attention, the tunnel remained a hit with visitors ever since.
It started with the people; and this Christmas, Sainsbury’s gave all it’s got to help make Bude’s beloved tunnel worthy of its #1 title, with a magical light display for all to enjoy (not just those that live in Bude!).
What a Bude-iful week! We gave one of our car park tunnels a very special festive makeover and just look at the reaction! ✨
Zveřejnil(a) Sainsbury's dne Středa 12. prosince 2018
The famous car park tunnel became a ‘light up spectacular’, with a guest appearance from Sainsbury’s very own Christmas icon, ‘Plug Boy’, to celebrate the switch on of thousands of LED lights spanning the full length of the tunnel.
The story was the most watched video on the BBC, and was picked up by The Mirror, The Daily Mail, Huffington Post and more. There was a wedding proposal which went international after being picked up by Fox News; and the tunnel even appeared as a segment on Have I Got News For You.
But most importantly, Bude Tunnel is now ranked #7 best thing to do in the whole of Cornwall on TripAdvisor.