Comparethemarket.com Hero Content
Compare the Market wanted to strengthen the association between brand and product with online audiences. Our challenge was to increase product authority using creative social and editorial content, and improve engagement across all channels – without featuring the brand’s furry mascot Aleksandr Meerkat.
We built our strategy around a strong understanding of the modern British family audience; their limitations, frustrations, ambitions and motivations. We set ourselves an ambition to create content that helped families find their happy. This meant demonstrating Compare the Market’s commitment to helping families spend less time on life admin by taking complex things and making them ‘simples’.
The content we produce speaks to real families, making the world simpler by being useful or practical – and it’s working. Since we started working together in Summer ’16 our content has been so engaging that we’ve gone above and beyond our original KPIs causing them to be reevaluated twice!