Compare The Market
How do you make engaging and shareable social content that surprises and delights audiences, stays close to insurance products BUT WITHOUT using the famous furry Meerkats from the telly?
Compare the Market had a challenge to continue to build the brand – and take audiences closer to the home site – on mobile platforms using a more product-centric approach than the Meerkats on TV. Our knowledge of connected culture helped us to see the wood for the trees: social audiences already organically enjoy comparing things in an entertaining way.
We’ve been having a lot of fun coming up with fun and engaging ways of comparing things, none more so than spending some time in the company of Jackson and Harrison getting the often over-looked perspective of kids on all things car-related.
These two have been easily gazumping the previous benchmarks of Compare the Market social video.