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D&AD Content & editorial partner for the Festival and Awards

D&AD Content & editorial partner for the Festival and Awards
D&AD Content & editorial partner for the Festival and Awards
D&AD Content & editorial partner for the Festival and Awards

At Gravity Road we are all keen to champion industry craft and the brilliant work of D&AD. So it was a very exciting when the awards appointed us to develop a content and distribution strategy for all of D&AD’s video content around the Festival and awards show.

With so much good stuff going on at the festival, the challenge was how to capture that and package all this in a way that will be useful to those D&AD supporters not at the event. How do we showcase the best of the best?

To bring the awards to life for an online audience we produced a series of short social videos and long read editorial with several D&AD jury members including Colenso, BBDO’s Nick Worthington, SheSays’s Alessandra Lariu and Pentagram’s Marina Willer, as well as interviews with all 5 Black Pencil winners.