We created a mobile gaming experience ‘first’ by hacking Instagram Stories to demonstrate Three’s core messaging #PhonesAreGood.
The game features a character whose aim is to make it through three levels of obstacles without looking up from her phone. Comprising of a series of stitched-together stories across three levels of increasing difficulty – a gym, a train and outer space – each story contains an obstacle, which can be avoided with timely tapping. Failure to tap at the right time results in collision.
To understand it properly you just need to play it. Head over to @ThreeUK’s Instagram on your mobile and look at the highlighted stories.
The innovative game was featured in Campaign as their Ad Of The Day.