Gravity Road seeks to be clever with content strategically, creatively and commercially. We are a young creative company with significant experience already working with some of the world’s best brands. We understand the strategic and commercial value of content in driving effective communications that will grow your business, creating things that people want to spend time with.
When you look at Gravity Road’s work, you will see that clients come to us with a broad range of business problems and that the solutions vary dramatically. The constant is the importance we place on the upfront strategy, distribution and channel-neutral thinking. This leads to ideas that are inherently social and designed for success across paid, earned and owned platforms.
Gravity Road was founded on July 4th 2011 by Mark Boyd and Mark Eaves. Both were working in big agencies (BBH as Creative Partner and Drum, PHD as Managing Director respectively) and seeking independence. They saw an opportunity to build an agency with a truly diverse mix of talent that allowed them to be as brilliant at writing a comedy show, as developing a publishing platform or striking a talent partnership deal. What started as a mix of advertising, media and content expertise from the Marks’ backgrounds, has grown to include a national magazine editor, a team of journalists, a Head of Marketing from the BBC and a former artist and coder in residence from CALTEC. This broad skillset means that we always approach a brief from a very different starting point and always think about distribution upfront which leads to the breadth of output that we are so proud of.