Island Records and Bob Marley
Bob Marley stood for unity and peace. This is reflected strongly in his lyrics. But younger audiences have forgotten him.
In response to this, we helped Island Records re-introduce Bob and his lyrics in a contemporary and shareable way. We reminded them of Bob’s lyrics and his association with Notting Hill Carnival with both posters near the major carnival sites and video content targeted at anyone in the area over the weekend. We used Ferry Gouw, who does all the Major Lazer artwork, so it really resonated with the carnival goers.