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Island Records and Bob Marley

Notting Hill Carnival weekend is here! Share this post for a chance to win 1 of 5 limited-edition prints of the artwork. #BobMarley.🎨 by Ferry Gouw🎧 bit.ly/thisisbobmarley

Zveřejnil(a) Bob Marley dne Sobota 26. srpna 2017

Bob Marley stood for unity and peace. This is reflected strongly in his lyrics. But younger audiences have forgotten him.

In response to this, we helped Island Records re-introduce Bob and his lyrics in a contemporary and shareable way. We reminded them of Bob’s lyrics and his association with Notting Hill Carnival with both posters near the major carnival sites and video content targeted at anyone in the area over the weekend. We used Ferry Gouw, who does all the Major Lazer artwork, so it really resonated with the carnival goers.