A fresh new direction for Sainsbury’s – we’ve been kicking things on in partnership with W&K to land a fun, vibrant new behaviour for the brand.
We’ve worked to create all the food content as part of the campaign, as well as kicking #fooddancing on to give it even more cultural impact and entertainment potential.
So we swooped into the kitchens of Tom Daley, Louise Redknapp (with a guest starring role from her Father in Law, Harry!), Ellie Simmonds, Selasi Gbormittah, Kevin and Jess Pietersen, and last but not least the sassiest of Strictly dancers, Oti Mabuse. Enjoy some celebrity food moves of the highest order.
The talent posted individual films on their own social feeds and the resulting hero film was picked up by The Daily Mail and The Sun amongst others. It was the best performing piece of video on all organic measures across the entire campaign.