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Sainsbury’s Snapchat First

Sainsbury’s Snapchat First Play Movie

Gravity Road and Snapchat delivered a Global creative first, an ad shot in 115-degree circular format, using Snapchat Spectacles. Only two brands had this opportunity And SnapChat approached Sainsbury’s having seen work we’d run over the Summer where the team had pioneered a Snap specs filming style.

The ten-second video welcomes in Autumn by capturing the joy of eating straight from the pan. Snap loved the work and boosted the paid media value leading to 10m UK impressions (and counting). To date it’s been held up as best in class at Ad Week NY.

This work demonstrates what we’re best at; creatively innovation with one of our favourite brands on one of our favourite social platforms.