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Three x Snapchat: The puggerfly

Pugs in Space

Beam me up, puggy. #PugTrek #GoBinge 🖖👉

Zveřejnil(a) Three UK dne Středa 16. květen 2018

Is there any animal that personifies the act of social sharing MORE accurately than a super cute hybrid pug / butterfly? Obviously not, which is why the puggerfly was created! Introduced as a one-of-a-kind Snapchat lens, to mark a partnership launch between Three UK and Snapchat, we looked at creating content ‘off platform’ that would intrigue dormant or non Snapchat users, and get them to engage with the character.

So where does a puggerfly come from? One of the most entertaining ways to communicate the puggerfly’s personality and purpose was to explore its origin story. Our in-house animation team created a suite of socially optimised videos exploring several theories on how such a creature may have come into existence, and seeded them across social platforms.


He was a pug. She was a butterfly. The greatest pug story ever told. #PugActually

Zveřejnil(a) Three UK dne 11. květen 2018


Puggerfly Dreams of Flying 2.3.mp4

We sniffed out #Puggerfly’s backstory. Turns out it was just a rainbow poo. #GoBinge Unlock Snapchat lenses 👉

Zveřejnil(a) Three UK dne Čtvrtek 3. květen 2018