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OREO Play Movie

In March 2016 Oreo launched the ‘Open Up’ campaign, its goal to encourage people to embrace Wonder and reawaken the child within us all. To support the global TVC and the in-store activation, Gravity Road created multiple pieces of content based around flying Oreo, launching on April Fool’s Day. We pulled in some of the smartest drone experts in the world and created our fleet that performed a – very public – synchronized dance.The work culminated in a 3-day instalment at London’s busiest shopping centre, Westfield Stratford City. They performed in the world’s most Ultimate Dunk and were raced around a giant track by influential gaming YouTubers. We even had them fly around fans faces in our custom Snapchat lens.