Take Me Out To The Ball Game

Project Overview

Booking.com’s ‘Take Me Out to the Ball Game’ activation riffed on baseball’s most recognisable rituals – its sing-along – to turn fandom into a driver of travel intent. Building on its multi-year partnership with Major League Baseball, the brand ran social-first content, featuring fan-led renditions of the anthem during All-Star Week, to reinforce a simple proposition: wherever there’s baseball, there’s a great stay on Booking.com. Rather than over-explaining the platform, the campaign let the culture do the work.

The activation also fed into Booking.com’s broader ‘Friendly Rivalries’ platform, playfully encouraging fans to travel and even enjoy) to rival cities. Promotional mechanics — including travel credits, game tickets and an MLB-themed Booking.com room — added tangible incentives, making the trip feel genuinely worth taking