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COVID created a new global habit – we are at home twice as much as we were. And cleaning is not only satisfying and gratifying, it’s also an extension of self-care. Unilever wanted an authentic take on the new trends and routines that have developed and to spread the word about their top products and cleaning hacks.
The TikTok community has taken the once mundane category of cleaning and turned it into one of the most loved and entertaining genres on TikTok. Whether you’re someone who cleans because you have to, because you like it, or because it’s therapeutic, homecare becomes way more fun with TikTok.
We’ve used the smarts of TikTok market insights and the creative know how of local market Creators to showcase the best of Unilever’s cleaning products.
Together with Unilever, TikTok and Mindshare, we will release a variety of dedicated #CleanTok™ content series’ and program activations across a 40 week period, including the below and more:
To kick-off the #CleanTok™ partnership, we are working with @HomewithAziza (223.2k followers), @Cleaning_at83 (1.1M followers) and @Cleanpedia_UK (5361 followers)
As part of the partnership, we are launching the official #CleanTok™ hub. The in-app hub will welcome users into the sparkly world of #CleanTok™ and house all the fresh content in one tidy place.
Markets
Continents
Creators
Pieces of content at launch