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Is Your Marketing Meta-Ready ?

Getting Meta-Ready is Time Well Spent

How people are spending their time is transforming.

The pace of change has never been faster or more fundamental: the next generation of digital platforms – and the growth of a more decentralized Web 3.0 – is rapidly accelerating the future of gaming, social and the emergent metaverse.

2022 must be a moment for smart experimentation from marketers and rapid learning. 

The successful brands of the future will be those with marketing approaches that sit seamlessly at the intersection of virtual, social and physical worlds.

At Gravity Road we are experts in how – and where – people spend their time.

We are the creative innovation studio at the heart of the pioneering Brandtech Group, and count many of the world’s leading tech brands as client partners too.

We lead the way in helping brands secure competitive advantage in today’s emerging worlds to protect tomorrow’s commercial success. 

We look beyond hype cycles and focus on actual audience behaviour to inform how brands should be accelerating digital to drive commercial growth. This allows a more strategic approach to creating next-gen brand experiences: how to integrate them into broader marketing programmes, and – crucially – how to successfully build an audience around them with cultural impact.

We’re smart, we’re playful and we’re the leading digital innovation agency in the industry – as voted by a panel of global marketers for the last two years running.

Drop us a message and see how we can make your marketing Meta-Ready.

And sign up to our Time Well Spent newsletter here 

Beyond the Hype: in numbers

  • If the daily users of Roblox – the casual gaming platform – were a country, it would be bigger than Canada. This would still make it a smaller country than those of Minecraft, Fortnite or League of Legends. (Source: PCGamer)

 

  • Tik Tok recently smashed through 1 Billion monthly users (forget countries, think continents!) in just 5 years. It took Instagram more than eight years to pass the same milestone. In 2021 TikTok overtook Google to become the most visited website (Source: CBS)

 

  • Twenty percent of American adults, and 36 percent of millennials, own cryptocurrency, according to a recent Morning Consult survey. Coinbase, the crypto trading app, has landed on top of the App Store’s top charts at least twice in the past year. Today, the crypto market is valued at around $1.75 trillion — roughly the size of Google (Source: New York Times)

 

  • Microsoft’s acquisition of Activision Blizzard in January 2022 for $68.7 Billion is the biggest ever tech deal in market history. Microsoft is aiming to bolster its upcoming foray in the metaverse by having a huge tech-savvy gaming audience ready and waiting (Source: Statista)

 

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