Challenge

Foot Locker approached us with a challenge: get potential customers, with a focus on Gen Z, to follow and engage with Foot Locker on social media by creating progressive, authentic and engaging content.

Foot Locker wanted us to create and grow their TikTok page from scratch, while also continuing to grow their existing Instagram and Facebook pages. With a focus on TikTok, Foot Locker our brief was to create best-in-class, fit-for-platform content against an always-on strategy that would allow us to cut through the noise of our competitors and other brands on the platform.

Our creative approach

As a part of our strategy, we tapped directly into sneaker culture trends by showing a more playful side of the brand. And who better to represent Foot Locker than The Stripers, the in-store employees who act as our Creators.

The Stripers authentic knowledge of the brand and culture shines through their content, allowing Foot Locker to stake claim in the larger sneaker culture community.

Our crafty approach to production sees us briefing Stripers on a rolling basis and content turned around within two days. Edits and amends are managed in-house to create smooth & speedy rolling asset delivery. It’s our way of crafting content that doesn’t require a complex, costly shoot.

As well as the Stripers, we work with well-known expert TikTok content creators. By using a mix of creators with their own style and flair, the Foot Locker feed is curated as the perfect balance of all things streetwear, keeping content fresh and interesting.