Making mobile simple and honest
What we did
SMARTY Mobile is Three’s savvy sibling, a sim only telco with fantastic plans that only charge customers for what they use. Set up in 2017, Gravity Road has been supporting from launch, with a range of social and digital content.
Our challenge was to boost brand awareness and get SMARTY in with the big players.
While supporting the above the line activity, we decided to demonstrate SMARTY’s unique selling point in the real world – orchestrating a stunt showing how great it would be if the rest of world thought like SMARTY: giving back to customers what they hadn’t used.
Set in a hardware store, we see a range of customers attempt to return a range of slightly ridiculous items that have only partially been used, much to the bemusement of the sales clerk.
SMARTY mobile, since its inception in 2017, has had one of the best offerings in the telco market, paying you back for data you don’t use at the end of every month. Yet they are still flying under the radar, with many consumers blinded by the traditional big market players.
SMARTY’s Cornershop sums this conundrum up perfectly, would you notice the best deal even if it was staring you in the face? This orchestrated stunt shows how easy it is for people to miss what is right in front of them, and celebrates the people that break the mould.