At Gravity Road we believe in Time Well Spent.
We exist to create things that people want to spend time with; ideas that people will love and be entertained by, ideas born for brands and designed for audiences.
We use the latest technology and tools to give this time greater creative and commercial impact.
The Brandtech Group was created to fill the gap between big advertising holding companies – which are experts at branding and advertising but don’t really get technology – and tech companies – which are brilliant at technology but don’t have the same interest or expertise in branding.
As the creative business at the core of the group, we deliver both. We believe there are countless opportunities beyond “advertising” to drive growth for brands and in ways that don’t annoy people.
Since launch we’ve delivered cultural impact. Our very first work – a Channel 4 satirical hoax exploring fake news – appeared on over 700 different news shows globally. We are the only company to win a Film BAFTA for a brand. Most recently, we turned a supermarket car park into the most read news story across BBC.
We use technology to make marketing better, faster and cheaper. As part of The Brandtech Group, we’re able to plug into some of the most progressive companies out there, from the creators of Pokemon Go to Pinterest. Most recently we created a mobile gaming experience ‘first’ by hacking Instagram Stories.
We bring an entertainment sensibility to brand building, which means more audience time spent with your brand. Work like “McCain Regen Fries” and our cutting edge content series #CleanTok.
Commercial creativity with tangible results. For a Mondelez brand, our new emotive proposition delivered spectacular YoY sales and share increases. It also became the most ‘Emotionally Engaging Ad of 2017’ globally.
Gravity Road is part of the The Brandtech Group, who have a growing portfolio of technology investments including: Niantic (creators of Pokémon Go), EVRYTHNG, Griffin Gaming Partners, Automat.ai, Good-Loop, Collectively, Mofilm, the AI Foundation and more.
If you’re interested in working with us, or simply want to find out more about how we could help your business, please get in touch by emailing workwithus@gravityroad.com.
