Minecraft approached us to help them develop the creative theme for their partnership with Crocs and produce an announcement video for use across social channels.

Just like Minecraft, Crocs is inspired by creativity, self-expression and adventure, and both distinct worlds power imagination through the infinite ways Minecraft is played and Crocs are worn. By embracing Minecraft’s different spectrums of gameplay and the internet’s classification of Crocs’ Sport and Chill modes, we blur the lines of Crocs and Minecraft, uniting them through this parallel mechanic to create a celebration of self-expression and a way to craft the world your way and to unlock new possibilities. Which mode will you choose?