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Open up with Oreo

Hacking drones to create the ultimate dunk

Open up

What we did

Influencer activation
Drone hacking

The idea

Oreo launched the ‘Open Up’ campaign with the goal of encouraging people to embrace Wonder and reawaken the child within us all.

To support the global TVC and the in-store activation, Gravity Road created multiple pieces of content based around flying Oreo, launching on April Fool’s Day. We pulled in some of the smartest drone experts in the world to create a fleet that performed a synchronized dance in Westfield shopping center; performed in the world’s most Ultimate Dunk with freestyle footballers; and were raced around a giant track by influential gaming YouTubers.

For our epic #DunkAndWin Challenge, we enlisted YouTubers Calfreezy and F2 to tackle a typically Wonderfilled Oreo-themed assault course. The course featured swinging rainbows and clouds, and a cookie-shaped target shoot-out, all in a race against the clock to complete the DUNK!

The one-minute hero piece was teased on the influencer’s social channels as they showed off their signature moves to practice their Oreo trick shot dunks.

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