Sainsbury's
Signsbury’s
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Reactive
Beyonce was about to drop 2020’s hottest fashion collab. Global fans were poised and ready
But the internet started to point out that the whole collection looked like a UK supermarket’s uniform…
A lot like it!
In just 4 hours, Sainsbury’s was ready to lean in to give the ‘Beyhive’ a little poke.
#sainsbey officially dropped
Beyonce’s loyal superfans ‘The Beyhive’ were riled. Sainsbury’s had accidentally created a beef with this army of dedicated fashionistas. And the media LOVED this improbable clash of worlds
Global coverage hit papers, websites, blogs, social and TV channels…and just kept on…
#Sainsbey was Queen Bee of social platforms for a whole week. If you wanna make honey, you gotta poke the Beyhive!
Tweets and retweets
Organic Twitter impressions
Organic Brand mentions
Earned Twitter media value