Gravity Road’s for both the world’s largest advertisers including Unilever and Mars, and tech innovators wanting an agile partner, like Peloton, TikTok, and AR gaming leader, Niantic, meant it straddled new-school tech and old-school effectiveness.

Its work for Hotel Chocolat (now part of Mars) was the first to harness Gen AI throughout the entire workflow of a new brand-world creation and the resulting campaign assets sit in the top 0.3% of effective TV ads globally, according to System 1 research.

For Unilever, it showed how TikTok can transform the approach for an entire marketing category globally. Unilever’s partnership with #Cleantok – the home cleaning trend phenomenon – saw the FMCG manufacturer striking a partnership with the world’s fastest-growing entertainment platform. All led and executed by Gravity Road, which was elevated by TikTok to a global tier-one strategic partner.

Judges were impressed by Gravity Road, calling it “a unique social agency.”

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