Smart Energy GB
Back to work
We like to keep things simple
Poking fun at the ridiculous and confusing nonsense in the telco category
Client
What we did
BVOD
YouTube Pre-roll
Radio
Website
Getting the jargon-filled hard sell with our mobile contracts – we’ve all been there. There’s a lot of ridiculous and confusing nonsense in the telco category with bewilderingly complex contracts and deals.
But there is a simpler and better way. SMARTY’s simplified and transparent, no nonsense approach, gives choice and flexibility to customers tired of baffling sales spiels.
We worked with award-winning animator, designer and illustrator, Pencil Bandit, to create special characters for the brand. The end-to-end campaign was live across website, BVOD, social, pre-roll and radio.