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We like to keep things simple

Poking fun at the ridiculous and confusing nonsense in the telco category
Client
What we did

BVOD
YouTube Pre-roll
Radio
Website

Getting the jargon-filled hard sell with our mobile contracts – we’ve all been there. There’s a lot of ridiculous and confusing nonsense in the telco category with bewilderingly complex contracts and deals. 

But there is a simpler and better way. SMARTY’s simplified and transparent, no nonsense approach, gives choice and flexibility to customers tired of baffling sales spiels.

We worked with award-winning animator, designer and illustrator, Pencil Bandit, to create special characters for the brand. The end-to-end campaign was live across website, BVOD, social, pre-roll and radio.

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