Lead digital agency
It’s not easy being a supermarket.
Stuck between the premium upmarket grocers, and the slashed prices of discounters, Sainsbury’s finds itself in the “squeezed middle”.
To future-proof the brand, we’re helping a new generation of existing and potential shoppers engage by producing strategies and solutions for the connected world.
Here are a few ways we help Sainsbury’s maintain relevance with these audiences.
Last Christmas we created a global phenomenon, by decking a plastic tunnel in a carpark with LED lights.
At a time of national turmoil it became bigger than Brexit; trending #1 on Twitter, becoming the most read article on BBC News and featuring on Have I Got News For You and in global press.
For Sainsbury’s it delivered a commercial win – sales increasing by +22% in the region – and a the highest SOV of ALL UK RETAILERS competitors in two weeks prior to Christmas.
We hit a sweet spot when we went after shoppers without kids – who avoid Halloween because of trick ‘o’ treaters. We targeted child-free households with a timely reminder to stock up.
It led to the highest engagement of any Sainsbury’s film – even Christmas Ads, with an ad recall at 80% higher than category benchmark (14%, vs 8%).
Groceries online had their best Christmas in 2018 with an uplift of 9.3% sale YoY and our Future Brands stories (promo of new unexpected ranges in store) recognised an 11% sales uplift in ROAS.
Views on our Dancing Dads video
sales uplift with our Future Brands promo
sales increase from our Bude Tunnel activation