Hot Curl Summer
Belmont Cameli triggers a fan frenzy for TRESemmé.
We make things
people want to
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Social first.
Culture led.
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Culture led.
AI native.
Selected Work
Ode
An AI voice companion to lift your mood through poetry
Silk Press Conference
Silk Press Conference gave nuance to culture, making flawless hair headline news.
Watch It. Love It. Want It.
Global repositioning of TikTok's entire ecosystem.
TRESemmé x Devil Wears Prada 2
Gird your loins for catwalk hair styling
Taste Good. Feel Good
How McCain used AR and fries to sell regenerative agriculture.
Everything but the Diamond
The one thing that AI can't generate: a diamond
Escape to the Shade
Morticia Addams needed a getaway. We made sure it was exquisite.
Pure News
Reuters uses Gen AI to prove why verified news matters most.
Tiktok Fitness
A strategic partnership that delivered a 30% leap in the fitness brand’s stock.
Choose Your Mode
Crocs x Minecraft: the world’s first ever AR gaming shoes create internet frenzy.
Social first.
Culture led.
AI native.
We free your brand to grow at the speed of culture and communities.
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Editorial
Insights, perspectives, and stories from our creative process.
The Story of Ode
Gravity Road's co-founder, Mark Eaves, on Ode, the AI poetry companion built with Microsoft AI and The Poetry Pharmacy creator William Sieghart, and the two years he spent waiting for voice technology to catch up with the idea.
Sep 10, 2026 • 3 mins readRead more
The Problem with AI News
The fight against AI generated news stories begins here.
Mar 4, 2026 • 2 mins readRead more
Driving cultural impact and business growth with CommunityX
CommunityX is a Gravity Road proprietary tool that leverages AI to identify and deep-dive into fresh audiences for growth.
Feb 13, 2026 • 3 mins readRead more
The Rise of Social Commerce Behaviours in 2026 & The New Era of Content Creators as Sales Advisers
TikTok continues to drive micro-trends that rapidly influence purchase behaviour
Feb 13, 2026 • 5 mins readRead more
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